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In fact, the manufacturer plans to phase out sales of its most recognisable brand Marlboro.įiles are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). Over the last ten years, the tobacco giant Philip Morris International has spoken out in favour of banning cigarettes. Cigarettes to face possible bans as players and governments speak out against the harm they can cause to health As such, a box of cigarettes is set to become 20 stotinki more expensive. Unit prices of cigarettes to increase due to excise tax increasesįrom 1 July 2022, the excise duty on cigarettes is expected to grow by over 5%, leading to the price increasing from BGN177 per 1,000 pieces to BGN187 per 1,000 pieces. This will mainly be driven by health and wellness trends as people in Bulgaria increasingly become aware of the dangers of smoking. Over the forecast period, smoking prevalence is set to continue to decline in Bulgaria, resulting in the shrinking of the consumer base for cigarettes. PROSPECTS AND OPPORTUNITIES Smoking prevalence to continue to decline driven by health and wellness trends The mass summer season is usually an important driver of tobacco consumption, including cigarettes, as Bulgaria has the lowest prices for tobacco and alcohol in the EU. The closure of on-trade establishments as part of the measures to control the spread of COVID-19, together with a devastated tourism season, also continued to have a negative impact on cigarette consumption in 2021. Lack of tourists negatively impacts category sales illicit trade remains low For example, Imperial Brands launched Davidoff Reach and Davidoff Shape.

Premium cigarette players introduce mid-priced products to mitigate impact of reduced purchasing powerĭuring the pandemic, many premium tobacco companies introduced extensions in the mid-price band. In fact, the opposite trend was observed amongst many smokers in Bulgaria in 2020 who believed that smoking helps prevent the “cytokine storm” - one of the main causes of fatalities from the COVID-19 virus. Overall, the pandemic and rising health concerns among the population did not provide any overwhelming impetus to quit smoking among consumers.

2021 DEVELOPMENTS Use of cigarettes continues to decline although Bulgaria still has a high smoking prevalence

Victory Cigarettes Bulgaria